The Gap isn’t getting rid of their TV commercials, they just aren’t paying to broadcast them over TV and Cable… instead, according to an article on ClickZ, the Gap will feature it’s brand on Facebook fan pages and other social media sites. They will use their new found budget dollars for R&D.

This matches the trends that were predicted for 2009. Less traditional media, more internet and social media. What are you doing with your brand? Have you set up your fan page yet?