I read with interest about University of Waterloo’s rebranding efforts and logo challenges. This Facebook page offers insights to the administrations views as well as links to the group of students and alumni opposing the new University of Waterloo logo.

One challenge that Higher Ed has with branding is that need to keep as many stakeholders as happy as possible. Administration, Alumni, Faculty, Students, Employees and the surrounding Community, just to name just a few!

Re-branding efforts can get watered down by a committee and the best intentions move into compromise.

What university has been successful in their rebranding efforts?

Other related posts:
Brand New: Will Waterloo Logo Survive?
Style Guides: One Key for Revamping the Marketing of a University
Too many stakeholders: Rebranding a University Name change at University of Missouri-Rolla
Rebranding Tradition vs Updating The Middlebury College Story